Module 5

This video engages the limbic part of our brain at the beginning, the soft music playing in the background and the semi-soothing images of a quiet, peaceful house. The reptilian part of our brain become active when the old man pulls down his sheets and starts screaming. The neocortex part of our brain connects this advertisement to the movie "the Godfather".
Other messages:
1. Symbols. The "TruthinEngineering.com" at the beginning, "Audi and the R8 are here" and the Audi symbol at the end.
4. Hyperbole. This video makes this new Audi car seem to be much more fitting for our modern times, rather then older cars.
8. Simple Solution. The solution to this video is to buy a new, more elegant car, also hinted at in "TruthinEngineering.com".
12. Humor. This advertisement is quite funny, if you've seen the Godfather.
20. Beautiful People. Not quite beautiful people here as much as a glamorous lifestyle. The fancy car, extravagant house etc.

Module 3

This video influences the reptilian part of the brain. At the beginning of the video the scene is relatively relaxed, and not in the least bit scary. After seeing the giant pigeon drop it's package we might become startled, because it was unexpected.